Mitsubishi Motors Philippines Corp. (MMPC) continues its robust sales as it closed the month of October posting a 23.2% growth with total sales reaching 3,930 units as compared to September sales of 3,191 units. Similarly, year-to-date sales is impressive as it is up by 27.2% compared to the same period last year, which is far better than the total auto industry growth of 17 percent. MMPC’s January to October sales already reached 35,236 units giving it a notable 24 percent market share, for a strong number two position in the industry.
MMPC October passenger car sales reached 1,280 units which is a 122 percent improvement compared to that of September. With this MMPC year-to-date sales grew by 574.8% or 7,754 units versus the 1,149 units sold during the same period last year. This significant increase is attributable to the sales of MMPC’s newest model, the Mirage G4 sedan which complemented sales of Mirage hatchback and Lancer EX. The Mirage G4 which was formally launched in October was very well accepted by the market with sales reaching 762 units on its debut month. The Mirage G4 sedan also captured the second bestselling passenger car while the Mirage hatchback is the fourth bestseller in the passenger car category.
MMPC Light Commercial Vehicles (LCV) modestly increased by 2.1% with 2,611 units sold compared to 2,558 units sold in September. The Montero Sport continues to be the bestselling model in the LCV segment based on a year-to-date figures with sales totaling to 11,828 units. Locally manufactured models such as L300 and Adventure are also among the top ten bestselling LCV models occupying fifth and seventh spots respectively.
MMPC’s positive streak is highly attributable to better representation in the passenger car segment and also a refreshed vehicle lineup which offers the market not only with practical vehicles but also vehicles with best in class features, eco-friendly and great value for money. MMPC also credits its remarkable performance with the healthy financial condition coupled by an aggressive marketing and bank promotions. With this constant growth, MMPC is optimistic that it will be able to achieve its cumulative sales of more than 45,000 at the end of 2013.