Mitsubishi Motors Philippines Corporation
Mitsubishi Motors Philippines Corporation

Press Release

Mitsubishi Motors joins effort to rebuild rice terraces


Mitsubishi Motors Philippines Corp. (MMPC) on its quest towards enriching the society and contributing to the preservation of the global environment recently responded to the call for volunteers for the rehabilitation of the Banaue Rice Terraces. Banaue Rice Terraces as it is commonly called or the Rice Terraces of the Philippine Cordilleras has been hailed as UNESCO’s Eighth Wonder of the World and considered as one of the most well-known attractions in the Philippines. However, in 2001 the Banaue Rice Terraces was included in UNESCO’s List in Danger. And to make the matter worse, a series of typhoons that hit the country last year caused landslides damaging a portion of the Batad Rice Terraces. The Batad Rice Terraces is one of the clusters of the Banaue Rice Terraces which is said to be the most spectacular among the rice terraces. If this problem will simply be ignored then there is a great possibility that the rice terraces will become irreparable removing it from roster of the Wonders of the World. With the urgency of need to save this majestic heritage, Mitsubishi Motors Philippines Corporation through the invitation of an advocate and seasoned advertising photographer, Mr. John Chua, joined the group of government and non-government organizations working hand in hand for the rehabilitation of the rice terraces.

Five hundred pairs of volunteer hands are needed to restore the 8th Wonder of World and preserve a living heritage that our ancestors built more than 2,000 years ago. MMPC invited a group of motoring media to help revive the Bachang tradition or Bayanihan by participating in the rehabilitation of the Batad Rice Terraces. This activity did not only help renew the spirit of Bayanihan but also opened doors towards appreciation of the Ifugao culture and a unique experience of voluntourism (volunteerism and tourism).

Aside from the effort of rebuilding the Batad Rice Terraces MMPC also took the opportunity to extend their help to the community by providing donations to the school children of Batad Elementary School. Teaching materials were also donated to the school. MMPC recognizes the significance of education in molding the young minds of future generations. Later on, these school children of Batad will be the next stewards of this living heritage.

MMPC is fully dedicated in this worthwhile project. In fact, the activity held last February 5 is just a kick-off of its sincere commitment on being a channel in bringing the Batad Rice Terraces back to its grandeur. MMPC also encourages everyone to take an active part and experience the spirit of Bayanihan and help rebuilt the eighth Wonder of the World by joining the call for reviving the spirit of Bayanihan and by being a voluntourist.

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