Mitsubishi Motors Philippines Corporation
Mitsubishi Motors Philippines Corporation

Press Release

May 11-15 Mitsubishi Motors Expo promises to be a unique kind of Motorshow 2011


As a way of thanking its valued customers, Mitsubishi Motors Philippines Corp. will be holding a 5-day exclusive motorshow dubbed as the “Mitsubishi Motors Expo”. The Mitsubishi Motors Expo will be held at the SM Mall of Asia parking ground (beside the Science Discovery Center) starting May 11 until May 15, 2011. This event promises to be a unique Mitsubishi motorshow experience as it entitles everyone to exclusive offers, special deals and incentives, freebies and a variety of family fun activities.

With partner banks Banco de Oro, BPI Family Savings Bank and PS Bank customers are assured of special low “all-in” financing plans that will fit their budget. BDO, BPI FB and PS Bank will also be providing exclusive freebies for approved financing customers of the EXPO ranging from free fuel cards or up to portable GPS navigations system.

Mitsubishi Motors Expo features also trade-in deals for those who want to swap their old cars with a new Mitsubishi Motors vehicle. MMPC will be giving P30,000 incentive over the appraised value of any car brand while MMPC will provide additional P20,000 more as loyalty incentive for those who will trade-in a Mitsubishi. Aside from these exclusive offers, buyers in the Expo will also have a chance to get additional discounts worth up to P50,000 and also a chance to win in the P500,000 cash back raffle.

Additionally, MMPC will also provide a free 12-point check-up to all Mitsubishi vehicle owners while owners with navigation system such as Galant, ASX and Montero Sport can also avail of the free navigation map update. The Expo will also feature test drives of the best selling models such as the Montero Sport and Strada with Variable Geometry Turbo. The 2010-2011 Car of the Year Best Compact Crossover, ASX will also be available for test drive.

The Mitsubishi Motors Expo will also showcase a total of 15 vehicles, coming from Mitsubishi Motors Philippines extensive product line up of passenger cars, light commercial vehicles, truck and buses. Included in the display is the replica of the Racing Lancer which made its debut in the 2009 Argentina Dakar rally. Another attraction of the Expo which will surely capture the interest of young and young at heart is the Lancer Evolution X gamecar simulator, wherein you can play the Gran Turismo 5 inside a real Evolution X. And to make it more exciting, MMPC in partner with Sony Philippines will host a Gran Turismo 5 competition which will be held everyday, with the championship scheduled on the last day of the Expo on May 15, 2011.

MMPC will also be hosting car club meet where members will be given the chance to flaunt their prized Mitsubishi vehicles while guests can also look forward to a free concert on May 14, Saturday.

“We have organized the Mitsubishi Motors Expo to express our gratitude to our customers in making Mitsubishi a strong and trusted brand in this market” Mr. Hikosaburo Shibata, MMPC’s new President and CEO said. Last year MMPC was able to sell 32,422 units and capture 19% market share and growth of 39.5%.

For the first 3 quarter of 2011, MMPC have established 13% growth with total sales of 8,143 units and was able to improve market share to 22% based on CAMPI/TMA sales data.

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